Here is Zap Lead Generation – Instapage Review.
Releasing a well-optimized landing page could be laborious. You need to go back-and-forth with some designer and, oh yeah, pay a significant amount of cash … is that always the case?
Now, you have all kinds of tools required to assist you to develop a landing page, rich in functions, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Take a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are said to be readily available for you to select from. However in reality, we found there to be only 80.
Some of the existing alternatives are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page option.
Nevertheless, while you may not be able to get as many templates as specified, those that are available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One feature that we liked in this aspect is the filters. When making use of the filters, it is pretty simple to narrow down the precise filter that you desire as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the freedom to customize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your components anywhere you desire on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and a lack of constraints can be overpowering. So, to help to fight this, Instapage reveals helpful grids and markers as you move items around the page, which provides you a simple method to line up your page components if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance between that item and the other page content is shown, providing perfectionists a hassle-free way to place their page elements.
You can quickly tailor the elements that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it for yourself or your customers, Instapage provides a terrific timesaving function that you might appreciate.
That feature is called Instablocks, and it permits you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly insert that Instablock into the page.
You might likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may wish to utilize on several pages.
In addition, Instapage likewise provides a varied selection of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and begin editing its content and appearance. You can likewise specify the action related to a widget, such as defining what takes place when somebody clicks on a button.
While there are some reliable choices, the widget selection needs to be the weakest aspect of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Using an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are using a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
However, you can’t quite create 2 completely different versions of a page. Rather, you can only hide components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use interface, it provides you immense liberty when it pertains to positioning items, while likewise offering useful assistance if you want to align your page components exactly.
The absence of widgets or pre-built elements is frustrating, but you can produce most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the choices is to use the built-in heatmap tool to view what your visitors have been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had actually anticipated, the heatmaps might let you know of any potential issues, such as buttons that your visitors may not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Together with heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics information to help you foresee their effectiveness.
Google Analytics integration offers you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can create a copy of a landing page, and then customize the new version of the page, such as changing the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll probably determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most basic features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or more landing pages, probably not.
Nevertheless, if you’re a dedicated marketer or business owner who’s always running different promos, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a try.
Yes, it can be a large expense. But it is justifiably better than a lot of the less expensive alternatives … if you actually use the more advanced functions to your advantage.
- True drag and drop builder that does not limit you in any way
- A vast variety of templates, most of which are appealing.
- Easy A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Permits you to modify the mobile variation of your page
- Mainly, the cost. The features are exceptional, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those requiring to create fast, professional landing pages.
It delivers top quality pages in a simple-to-use format, which makes it ideal for both newbies and more skilled page designers.
And though its additional functions will cost more, they absolutely work to boost the experience.
Using A/B testing and heatmaps will help guide your strategy and development, and conversion goal tracking will let you understand if you’re on track.
The essence of this, nevertheless, is that if your goal is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable choice in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.
Thanks for reading Zap Lead Generation – Instapage Review.