Here is Ycombinator Lead Generation – Instapage Review.
Introducing a well-optimized landing page could be laborious. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all types of tools needed to help you to build a landing page, rich in functions, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 design templates are said to be offered for you to pick from. But in reality, we discovered there to be just 80.
Some of the existing choices are not full landing pages. For instance, the “Thank You” template isn’t a complete landing page choice.
Nevertheless, while you might not have the ability to get as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this aspect is the filters. When using the filters, it is pretty simple to narrow down the precise filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the design templates, and the Instapage editor would give you the flexibility to personalize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your components anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative flexibility and a lack of restrictions can be overpowering. So, to help to fight this, Instapage shows practical grids and markers as you move items around the page, which offers you a simple method to line up your page elements if you wish to do so.
One stand-out function of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a hassle-free way to position their page elements.
You can quickly tailor the aspects that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage offers a great timesaving function that you may value.
That function is called Instablocks, and it enables you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly insert that Instablock into the page.
You could also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may want to use on several pages.
Moreover, Instapage also provides a varied choice of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of elements into your landing page designs. To include one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can also define the action linked with a widget, such as defining what happens when someone clicks a button.
While there are some efficient options, the widget selection needs to be the weakest element of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. However, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t rather develop 2 entirely different variations of a page. Rather, you can just conceal components you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it gives you tremendous liberty when it concerns positioning items, while likewise providing helpful assistance if you wish to align your page components exactly.
The absence of widgets or pre-built parts is frustrating, but you can create most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the choices is to use the built-in heatmap tool to see what your visitors have been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps could let you know of any potential problems, such as buttons that your visitors might not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can create a copy of a landing page, and after that modify the brand-new variation of the page, such as altering the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll most likely identify your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most basic functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, using only one or 2 landing pages, most likely not.
However, if you’re a dedicated online marketer or business owner who’s constantly running different promos, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a try.
Yes, it can be a significant expense. However it is justifiably better than much of the less expensive alternatives … if you in fact use the more advanced functions to your benefit.
- True drag and drop builder that does not restrict you in any way
- A large variety of design templates, the majority of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to modify the mobile version of your page
- Mainly, the price. The features are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage a lot mores
- The widget list is a little small. For example, it would be useful to have a dedicated pricing table widget.
All things considered, Instapage is a terrific option for those requiring to assemble quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, which makes it ideal for both newbies and more knowledgeable page designers.
And though its extra functions will cost more, they absolutely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The essence of this, however, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable choice in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will dissatisfy you.
Thanks for reading Ycombinator Lead Generation – Instapage Review.