Here is WordPress Lead Generation Tools – Instapage Review.
Releasing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a considerable sum of cash … is that always the case?
Not any longer.
Now, you have all types of tools needed to assist you to construct a landing page, rich in functions, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Have a look at this evaluation to see if Instapage is the best fit for you.
In the description of the product, about 200 design templates are stated to be readily available for you to select from. However in reality, we discovered there to be only 80.
A few of the existing alternatives are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page choice.
However, while you might not have the ability to get as many templates as specified, those that are offered to you are of high quality and cover a broad spectrum of goals that will help you.
One function that we liked in this element is the filters. When utilizing the filters, it is quite simple to narrow down the exact filter that you want as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the templates, and the Instapage editor would give you the freedom to customize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your elements anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and an absence of restraints can be overpowering. So, to assist to combat this, Instapage reveals handy grids and markers as you move items around the page, which offers you an easy method to line up your page elements if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, providing perfectionists a trouble-free method to position their page elements.
You can easily tailor the components that comprise your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage provides a terrific timesaving feature that you might appreciate.
That function is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re producing a landing page requiring testimonials, you can rapidly place that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might want to use on numerous pages.
In addition, Instapage likewise offers a different choice of Instablock design templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a range of components into your landing page designs. To add one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and begin modifying its content and appearance. You can also define the action related to a widget, such as defining what occurs when somebody clicks on a button.
While there are some efficient options, the widget selection needs to be the weakest aspect of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing somewhat different variations of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds appealing to you, Instapage does include this functionality.
However, you can’t rather develop two entirely different variations of a page. Rather, you can just conceal components you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it provides you immense freedom when it pertains to positioning items, while also providing helpful help if you wish to align your page components specifically.
The lack of widgets or pre-built components is disappointing, but you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to use the built-in heatmap tool to see what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps might let you know of any prospective concerns, such as buttons that your visitors may not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics information to help you foresee their effectiveness.
Google Analytics integration provides you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can produce a copy of a landing page, and then modify the new variation of the page, such as changing the call to action.
The tool will then reveal the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most vital aspect that’ll probably identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, utilizing only one or 2 landing pages, probably not.
Nevertheless, if you’re a devoted marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing group, then I think Instapage is certainly worth a try.
Yes, it can be a significant cost. But it is justifiably better than many of the less expensive options … if you in fact use the more advanced features to your benefit.
- True drag and drop builder that doesn’t restrict you in any way
- A vast variety of design templates, the majority of which are attractive.
- Simple A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to edit the mobile variation of your page
- Generally, the cost. The functions are exceptional, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be useful to have a devoted pricing table widget.
All things considered, Instapage is a fantastic choice for those needing to put together fast, professional landing pages.
It delivers top quality pages in a simple-to-use format, that makes it ideal for both newbies and more knowledgeable page designers.
And though its additional features will cost more, they definitely work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The crux of this, however, is that if your goal is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.
Thanks for reading WordPress Lead Generation Tools – Instapage Review.