Here is Tools For Lead Generation – Instapage Review.
Launching a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Now, you have all kinds of tools needed to assist you to develop a landing page, rich in functions, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Excellent. Take a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are said to be available for you to pick from. But in reality, we found there to be only 80.
Some of the existing alternatives are not full landing pages. For example, the “Thank You” template isn’t a complete landing page choice.
Nevertheless, while you might not have the ability to get as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of goals that will help you.
One function that we liked in this aspect is the filters. When utilizing the filters, it is pretty easy to narrow down the precise filter that you desire as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your elements any place you desire on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of restrictions can be overpowering. So, to help to combat this, Instapage reveals helpful grids and markers as you move items around the page, which offers you an easy method to line up your page components if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, providing perfectionists a hassle-free method to place their page elements.
You can quickly customize the aspects that make up your pages through Instapage.
If you’re going to be building-up several landing pages, be it on your own or your customers, Instapage offers an excellent timesaving feature that you may value.
That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can quickly place that Instablock into the page.
You could likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may wish to utilize on numerous pages.
In addition, Instapage also offers a different selection of Instablock templates for you to use as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of aspects into your landing page designs. To include one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and begin modifying its content and look. You can also specify the action linked with a widget, such as defining what happens when somebody clicks a button.
While there are some efficient choices, the widget selection needs to be the weakest aspect of Instapage, particularly compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending on whether your visitors are using a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
However, you can’t rather develop two completely different variations of a page. Rather, you can only conceal elements you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it gives you enormous flexibility when it pertains to placing items, while likewise offering helpful assistance if you wish to align your page elements exactly.
The lack of widgets or pre-built components is disappointing, however you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the options is to utilize the integrated heatmap tool to view what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had expected, the heatmaps might let you know of any possible problems, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to help you predict their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and after that modify the new variation of the page, such as changing the call to action.
The tool will then show the various versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most crucial aspect that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most basic features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or 2 landing pages, most likely not.
However, if you’re a dedicated marketer or entrepreneur who’s constantly running different promos, or if you’re running a business or marketing group, then I believe Instapage is certainly worth a try.
Yes, it can be a hefty expense. But it is justifiably better than a number of the cheaper alternatives … if you actually utilize the advanced functions to your benefit.
- True drag and drop builder that doesn’t restrict you in any way
- A huge number of templates, the majority of which are attractive.
- Easy A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to edit the mobile variation of your page
- Mainly, the price. The functions are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage even mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is a terrific option for those needing to put together fast, professional landing pages.
It delivers top quality pages in a simple-to-use format, that makes it ideal for both beginners and more skilled page designers.
And though its additional features will cost more, they absolutely work to enhance the experience.
The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you know if you’re on track.
The crux of this, however, is that if your objective is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable choice in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will dissatisfy you.
Thanks for reading Tools For Lead Generation – Instapage Review.