Here is Lead Your Generation – Instapage Review.
Introducing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all kinds of tools needed to assist you to build a landing page, rich in functions, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Take a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are stated to be readily available for you to pick from. But in reality, we found there to be only 80.
A few of the existing options are not full landing pages. For instance, the “Thank You” template isn’t a complete landing page choice.
Nonetheless, while you might not be able to get as many templates as specified, those that are offered to you are of high quality and cover a broad spectrum of objectives that will assist you.
One feature that we liked in this element is the filters. When utilizing the filters, it is quite easy to narrow down the exact filter that you want as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, freedom needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your components anywhere you want on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and an absence of restraints can be overpowering. So, to assist to combat this, Instapage shows helpful grids and markers as you move items around the page, which gives you an easy way to line up your page elements if you want to do so.
One noteworthy function of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, giving perfectionists a hassle-free way to position their page elements.
You can quickly personalize the elements that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage provides a fantastic timesaving function that you might appreciate.
That feature is called Instablocks, and it enables you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re producing a landing page requiring testimonials, you can rapidly insert that Instablock into the page.
You might likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you might want to use on a number of pages.
In addition, Instapage likewise offers a diverse selection of Instablock design templates for you to utilize as starting points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a variety of elements into your landing page designs. To include one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start editing its content and look. You can likewise specify the action related to a widget, such as defining what happens when somebody clicks on a button.
While there are some effective choices, the widget selection needs to be the weakest aspect of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t rather develop two completely different versions of a page. Rather, you can just hide elements you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it provides you immense liberty when it concerns positioning items, while also providing valuable assistance if you want to align your page components precisely.
The lack of widgets or pre-built parts is disappointing, but you can develop most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the options is to utilize the built-in heatmap tool to see what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps could let you know of any possible issues, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration provides you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and after that modify the new version of the page, such as changing the call to action.
The tool will then reveal the different versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most crucial element that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or two landing pages, most likely not.
Nevertheless, if you’re a devoted marketer or business owner who’s always running different promotions, or if you’re running a business or marketing team, then I believe Instapage is certainly worth a shot.
Yes, it can be a significant cost. But it is justifiably much better than a number of the less expensive alternatives … if you in fact utilize the advanced functions to your benefit.
- True drag and drop builder that does not restrict you in any way
- A large variety of design templates, most of which are attractive.
- Easy A/B testing
- Integrated analytics and conversion objectives
- Tons of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to modify the mobile version of your page
- Mainly, the cost. The functions are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be useful to have a dedicated pricing table widget.
All things considered, Instapage is an excellent option for those needing to put together fast, professional landing pages.
It delivers top quality pages in a simple-to-use format, which makes it perfect for both beginners and more experienced page designers.
And though its additional features will cost more, they definitely work to enhance the experience.
Making use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you know if you’re on track.
The essence of this, nevertheless, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.
Thanks for reading Lead Your Generation – Instapage Review.