Here is Lead Your Generation Initiative – Instapage Review.
Launching a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a considerable amount of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools required to help you to construct a landing page, rich in features, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Take a look at this evaluation to see if Instapage is the best fit for you.
In the description of the product, about 200 templates are said to be offered for you to select from. But in reality, we found there to be only 80.
Some of the existing choices are not full landing pages. For instance, the “Thank You” design template isn’t a complete landing page choice.
However, while you might not be able to obtain as many templates as mentioned, those that are readily available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this element is the filters. When utilizing the filters, it is quite simple to narrow down the precise filter that you desire as you develop a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, freedom needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your components wherever you desire on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and a lack of restrictions can be overpowering. So, to help to fight this, Instapage shows valuable grids and markers as you move items around the page, which gives you a simple way to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is shown, giving perfectionists a trouble-free way to place their page components.
You can easily tailor the components that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage provides an excellent timesaving feature that you may value.
That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re producing a landing page needing testimonials, you can rapidly insert that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might want to utilize on a number of pages.
Moreover, Instapage also provides a different selection of Instablock design templates for you to use as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of components into your landing page designs. To include one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can likewise specify the action linked with a widget, such as specifying what occurs when someone clicks on a button.
While there are some efficient options, the widget selection needs to be the weakest element of Instapage, specifically compared to WordPress page builders such as Divi builder and Elementor.
Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and a lot more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re modifying, and then make changes that just mobile users will see.
So, if the idea of showing slightly different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t quite create 2 totally different versions of a page. Rather, you can just conceal components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it offers you tremendous flexibility when it concerns positioning items, while also using valuable help if you want to align your page aspects exactly.
The lack of widgets or pre-built parts is disappointing, but you can produce most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the options is to use the integrated heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had actually expected, the heatmaps could let you know of any prospective concerns, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Along with heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to help you foresee their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then modify the new version of the page, such as changing the call to action.
The tool will then reveal the different versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important element that’ll probably identify your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or more landing pages, probably not.
Nevertheless, if you’re a dedicated online marketer or business owner who’s always running different promotions, or if you’re running a business or marketing group, then I think Instapage is definitely worth a shot.
Yes, it can be a significant cost. However it is justifiably better than a number of the cheaper alternatives … if you really use the advanced features to your advantage.
- True drag and drop builder that doesn’t restrict you in any way
- A vast variety of design templates, most of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion goals
- Tons of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile variation of your page
- Primarily, the price. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is a fantastic choice for those needing to assemble quick, professional landing pages.
It provides top quality pages in a simple-to-use format, which makes it ideal for both newbies and more experienced page designers.
And though its additional features will cost more, they absolutely work to enhance the experience.
Making use of A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your goal is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.
Thanks for reading Lead Your Generation Initiative – Instapage Review.