Here is Lead Generation X – Instapage Review.
Introducing a well-optimized landing page could be exhausting. You have to go back-and-forth with some designer and, oh yeah, pay a substantial sum of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to construct a landing page, rich in features, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Take a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are stated to be available for you to choose from. However in reality, we discovered there to be just 80.
Some of the existing choices are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page option.
Nonetheless, while you may not be able to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this aspect is the filters. When making use of the filters, it is quite easy to narrow down the exact filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the templates, and the Instapage editor would offer you the freedom to personalize your landing page.
In fact, freedom needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your components wherever you want on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative flexibility and an absence of restraints can be overpowering. So, to assist to combat this, Instapage shows valuable grids and markers as you move items around the page, which offers you an easy way to line up your page elements if you want to do so.
One noteworthy function of the page builder is that as you move an item around, the distance between that item and the other page content is shown, giving perfectionists a trouble-free method to position their page components.
You can easily personalize the elements that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage offers an excellent timesaving feature that you may value.
That feature is called Instablocks, and it enables you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly insert that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may wish to utilize on a number of pages.
Additionally, Instapage also offers a diverse choice of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a variety of elements into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can also define the action related to a widget, such as defining what happens when someone clicks on a button.
While there are some reliable alternatives, the widget selection has to be the weakest element of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and much more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re modifying, and then make changes that just mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are utilizing a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t rather produce two completely different versions of a page. Rather, you can only hide components you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it offers you enormous liberty when it comes to positioning items, while likewise offering practical support if you wish to align your page aspects precisely.
The lack of widgets or pre-built elements is disappointing, but you can produce most items yourself and then save them for later.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. Among the options is to utilize the built-in heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had expected, the heatmaps might let you know of any prospective concerns, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to assist you predict their effectiveness.
Google Analytics integration offers you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and after that customize the new version of the page, such as changing the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most crucial factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, making use of only one or 2 landing pages, most likely not.
Nevertheless, if you’re a dedicated online marketer or business owner who’s constantly running various promotions, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a try.
Yes, it can be a substantial cost. However it is justifiably better than a lot of the cheaper options … if you actually use the advanced features to your benefit.
- True drag and drop builder that does not limit you in any way
- A huge variety of templates, the majority of which are attractive.
- Simple A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile version of your page
- Primarily, the cost. The features are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be valuable to have a devoted pricing table widget.
All things considered, Instapage is a terrific choice for those needing to assemble quick, professional landing pages.
It provides top quality pages in a simple-to-use format, that makes it ideal for both novices and more knowledgeable page designers.
And though its additional functions will cost more, they certainly work to improve the experience.
Using A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you know if you’re on track.
The core of this, nevertheless, is that if your goal is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable choice in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.
Thanks for reading Lead Generation X – Instapage Review.