Here is Lead Generation Workflow – Instapage Review.
Launching a well-optimized landing page could be strenuous. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all kinds of tools needed to assist you to develop a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Excellent. Take a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are said to be readily available for you to select from. However in reality, we discovered there to be just 80.
A few of the existing options are not complete landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you may not be able to get as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this element is the filters. When utilizing the filters, it is pretty simple to narrow down the accurate filter that you want as you develop a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the templates, and the Instapage editor would provide you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your elements any place you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and an absence of constraints can be overpowering. So, to assist to fight this, Instapage reveals helpful grids and markers as you move items around the page, which gives you a simple method to line up your page elements if you want to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, providing perfectionists a hassle-free method to place their page components.
You can easily customize the elements that make up your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your customers, Instapage offers an excellent timesaving function that you may appreciate.
That function is called Instablocks, and it allows you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re producing a landing page requiring testimonials, you can quickly insert that Instablock into the page.
You might likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might want to utilize on several pages.
Furthermore, Instapage likewise provides a different choice of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a range of elements into your landing page designs. To include one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start editing its content and look. You can likewise define the action linked with a widget, such as defining what happens when someone clicks a button.
While there are some efficient alternatives, the widget selection has to be the weakest aspect of Instapage, particularly compared with WordPress page builders such as Divi builder and Elementor.
Using an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and a lot more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. However, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending upon whether your visitors are utilizing a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t quite develop 2 entirely different versions of a page. Rather, you can just hide components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it offers you enormous flexibility when it pertains to positioning items, while also offering handy assistance if you wish to align your page elements exactly.
The lack of widgets or pre-built elements is disappointing, however you can create most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the choices is to use the built-in heatmap tool to see what your visitors have been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had anticipated, the heatmaps could let you know of any possible problems, such as buttons that your visitors may not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics data to assist you predict their effectiveness.
Google Analytics integration gives you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can produce a copy of a landing page, and after that modify the new version of the page, such as altering the call to action.
The tool will then reveal the various versions of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most essential element that’ll most likely determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or two landing pages, most likely not.
However, if you’re a dedicated marketer or entrepreneur who’s constantly running various promos, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a try.
Yes, it can be a hefty cost. But it is justifiably much better than much of the less expensive alternatives … if you in fact use the more advanced features to your advantage.
- True drag and drop builder that doesn’t restrict you in any way
- A large variety of design templates, most of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Enables you to modify the mobile variation of your page
- Primarily, the price. The features are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be valuable to have a dedicated pricing table widget.
All things considered, Instapage is an excellent choice for those needing to put together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it perfect for both beginners and more knowledgeable page designers.
And though its extra functions will cost more, they absolutely work to improve the experience.
Making use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you know if you’re on track.
The essence of this, however, is that if your objective is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable option in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.
Thanks for reading Lead Generation Workflow – Instapage Review.