Here is Lead Generation Vs Lead Qualification – Instapage Review.
Releasing a well-optimized landing page could be strenuous. You need to go back-and-forth with some designer and, oh yeah, pay a substantial sum of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to develop a landing page, rich in functions, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are said to be available for you to choose from. But in reality, we discovered there to be only 80.
Some of the existing alternatives are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you may not be able to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of goals that will help you.
One feature that we liked in this element is the filters. When making use of the filters, it is pretty easy to narrow down the accurate filter that you want as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, flexibility needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your elements any place you want on the page. Rather than being configured with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and an absence of constraints can be overpowering. So, to help to combat this, Instapage reveals useful grids and markers as you move items around the page, which gives you an easy method to line up your page elements if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance between that item and the other page content is shown, offering perfectionists a trouble-free method to place their page elements.
You can easily customize the aspects that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage provides an excellent timesaving feature that you may appreciate.
That function is called Instablocks, and it permits you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly place that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might want to utilize on numerous pages.
Moreover, Instapage also provides a different choice of Instablock design templates for you to utilize as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can also define the action related to a widget, such as defining what takes place when somebody clicks on a button.
While there are some efficient options, the widget selection needs to be the weakest element of Instapage, particularly compared with WordPress page builders such as Divi builder and Elementor.
Using a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending on whether your visitors are using a desktop device or a smartphone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t rather develop two completely different versions of a page. Rather, you can just conceal components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it gives you immense freedom when it pertains to placing items, while likewise providing valuable assistance if you wish to align your page elements specifically.
The lack of widgets or pre-built components is disappointing, but you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. Among the choices is to use the built-in heatmap tool to view what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had actually expected, the heatmaps could let you know of any prospective issues, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration offers you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can produce a copy of a landing page, and after that modify the brand-new variation of the page, such as changing the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll most likely determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, utilizing only one or 2 landing pages, probably not.
However, if you’re a dedicated marketer or business owner who’s always running various promos, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a shot.
Yes, it can be a hefty cost. However it is justifiably much better than much of the cheaper options … if you really use the advanced functions to your benefit.
- True drag and drop builder that doesn’t limit you in any way
- A huge number of design templates, the majority of which are appealing.
- Simple A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile variation of your page
- Mainly, the price. The features are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage a lot mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those requiring to assemble fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it ideal for both newbies and more skilled page designers.
And though its additional features will cost more, they absolutely work to improve the experience.
The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion objective tracking will let you know if you’re on track.
The essence of this, nevertheless, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.
Thanks for reading Lead Generation Vs Lead Qualification – Instapage Review.