Here is Lead Generation Vs Inside Sales – Instapage Review.
Introducing a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to develop a landing page, rich in functions, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Take a look at this evaluation to see if Instapage is the best fit for you.
In the description of the product, about 200 design templates are stated to be available for you to select from. But in reality, we discovered there to be only 80.
Some of the existing choices are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you might not be able to obtain as many templates as specified, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this aspect is the filters. When utilizing the filters, it is quite simple to narrow down the exact filter that you want as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the design templates, and the Instapage editor would offer you the freedom to personalize your landing page.
In fact, flexibility needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your components any place you want on the page. Instead of being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of restrictions can be overpowering. So, to assist to combat this, Instapage reveals practical grids and markers as you move items around the page, which provides you a simple way to line up your page elements if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, providing perfectionists a trouble-free method to position their page elements.
You can easily customize the elements that make up your pages through Instapage.
If you’re going to be building-up several landing pages, be it on your own or your customers, Instapage provides an excellent timesaving feature that you might appreciate.
That function is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can quickly insert that Instablock into the page.
You could also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may want to utilize on a number of pages.
In addition, Instapage likewise offers a diverse selection of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a variety of elements into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can likewise define the action related to a widget, such as specifying what happens when somebody clicks on a button.
While there are some efficient choices, the widget selection has to be the weakest element of Instapage, particularly compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re modifying, and then make changes that only mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t rather produce two totally different versions of a page. Rather, you can only conceal elements you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it provides you enormous flexibility when it comes to placing items, while also using valuable help if you wish to align your page components exactly.
The absence of widgets or pre-built parts is disappointing, but you can produce most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the options is to use the built-in heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps might let you know of any prospective concerns, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration provides you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and after that modify the brand-new version of the page, such as altering the call to action.
The tool will then reveal the different versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most essential factor that’ll most likely identify your take on this tool: the price.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most basic functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or more landing pages, probably not.
Nevertheless, if you’re a devoted online marketer or entrepreneur who’s constantly running different promotions, or if you’re running a business or marketing group, then I think Instapage is certainly worth a try.
Yes, it can be a hefty expense. But it is justifiably much better than many of the more affordable options … if you really utilize the advanced features to your benefit.
- True drag and drop builder that does not limit you in any way
- A large number of design templates, the majority of which are appealing.
- Basic A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Enables you to edit the mobile variation of your page
- Mainly, the price. The features are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be handy to have a dedicated pricing table widget.
All things considered, Instapage is an excellent option for those needing to create fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, which makes it perfect for both novices and more knowledgeable page designers.
And though its extra features will cost more, they certainly work to boost the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you know if you’re on track.
The core of this, nevertheless, is that if your objective is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable choice in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.
Thanks for reading Lead Generation Vs Inside Sales – Instapage Review.