Here is Lead Generation Versus Sales – Instapage Review.
Introducing a well-optimized landing page could be strenuous. You have to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Now, you have all kinds of tools required to help you to construct a landing page, rich in functions, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Have a look at this evaluation to see if Instapage is the best fit for you.
In the description of the product, about 200 templates are said to be readily available for you to select from. But in reality, we found there to be just 80.
Some of the existing choices are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
Nevertheless, while you may not be able to obtain as many templates as stated, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One feature that we liked in this aspect is the filters. When using the filters, it is quite simple to narrow down the precise filter that you desire as you produce a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the templates, and the Instapage editor would provide you the freedom to personalize your landing page.
In fact, freedom needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your components anywhere you desire on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of restrictions can be overpowering. So, to assist to combat this, Instapage shows useful grids and markers as you move items around the page, which gives you a simple method to line up your page elements if you want to do so.
One stand-out feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a trouble-free way to place their page components.
You can quickly customize the components that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage provides an excellent timesaving feature that you may appreciate.
That function is called Instablocks, and it permits you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can rapidly place that Instablock into the page.
You could likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may wish to use on numerous pages.
In addition, Instapage likewise offers a varied selection of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a variety of aspects into your landing page designs. To include one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can also specify the action linked with a widget, such as defining what happens when someone clicks on a button.
While there are some effective options, the widget selection needs to be the weakest aspect of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re modifying, and then make changes that only mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.
However, you can’t rather develop two entirely different versions of a page. Rather, you can just hide components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it provides you immense freedom when it comes to placing items, while also providing valuable support if you wish to align your page components precisely.
The absence of widgets or pre-built components is disappointing, however you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. Among the choices is to use the built-in heatmap tool to view what your visitors have been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had actually expected, the heatmaps might let you know of any possible issues, such as buttons that your visitors might not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Along with heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you predict their effectiveness.
Google Analytics integration gives you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can create a copy of a landing page, and then modify the brand-new variation of the page, such as altering the call to action.
The tool will then show the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most vital factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, using only one or two landing pages, most likely not.
However, if you’re a devoted online marketer or business owner who’s constantly running various promos, or if you’re running a business or marketing group, then I think Instapage is definitely worth a try.
Yes, it can be a large cost. However it is justifiably much better than a lot of the cheaper alternatives … if you actually utilize the advanced features to your advantage.
- True drag and drop builder that does not limit you in any way
- A large variety of templates, most of which are appealing.
- Simple A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Permits you to modify the mobile version of your page
- Generally, the price. The features are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be practical to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those needing to put together fast, professional landing pages.
It provides top quality pages in a simple-to-use format, which makes it perfect for both newbies and more knowledgeable page designers.
And though its additional functions will cost more, they definitely work to boost the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The crux of this, however, is that if your goal is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable option in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.
Thanks for reading Lead Generation Versus Sales – Instapage Review.