Lead Generation Versus Marketing – Instapage Review

Here is Lead Generation Versus Marketing – Instapage Review.

Introducing a well-optimized landing page could be exhausting. You need to go back-and-forth with some designer and, oh yeah, pay a considerable sum of money … is that always the case?

Not any longer.

Now, you have all kinds of tools required to assist you to develop a landing page, rich in functions, without needing to know a lick of code.

It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.

And for that, you need a tool like Instapage.

 

Lead Generation Versus Marketing

 

Intrigued? Great. Take a look at this review to see if Instapage is the right fit for you.

Features

 

Design templates

Lead Generation Versus Marketing

In the description of the product, about 200 templates are stated to be offered for you to choose from. But in reality, we found there to be only 80.

A few of the existing options are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.

Nonetheless, while you might not be able to obtain as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.

One function that we liked in this aspect is the filters. When using the filters, it is quite easy to narrow down the exact filter that you want as you develop a new landing page.

The Drag-And-Drop Landing Page Editor

 

You could begin with a blank canvas or with one of the templates, and the Instapage editor would provide you the freedom to personalize your landing page.

In fact, flexibility has to be the keyword when describing the Instapage landing page editor.

As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your elements anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.

Total creative freedom and a lack of restrictions can be overpowering. So, to assist to combat this, Instapage reveals handy grids and markers as you move items around the page, which offers you a simple way to line up your page elements if you wish to do so.

One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, providing perfectionists a trouble-free way to position their page elements.

Personalization Options

Lead Generation Versus Marketing

You can easily customize the aspects that make up your pages through Instapage.

Instablocks

 

Lead Generation Versus Marketing

 

If you’re going to be building-up multiple landing pages, be it on your own or your customers, Instapage provides a great timesaving function that you might value.

That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.

For instance, you might make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly insert that Instablock into the page.

You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may wish to utilize on a number of pages.

Additionally, Instapage likewise provides a varied selection of Instablock templates for you to use as starting points for your own assets.

Landing Page Widgets

 

Using the Instapage widgets, you can quickly put in a range of elements into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.

You can then move it around the page and start editing its content and appearance. You can likewise specify the action linked with a widget, such as specifying what takes place when someone clicks on a button.

While there are some reliable options, the widget selection has to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.

Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.

Mobile-Friendly Page Designs

Lead Generation Versus Marketing

By default, all landing pages produced by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re modifying, and after that make changes that only mobile users will see.

So, if the idea of showing somewhat different variations of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.

However, you can’t quite create 2 entirely different variations of a page. Rather, you can only hide components you don’t desire your mobile users to see.

The Instapage page builder makes the cut for us.

Along with an easy to use interface, it offers you enormous flexibility when it comes to placing items, while also using valuable help if you want to align your page components precisely.

The lack of widgets or pre-built parts is frustrating, however you can create most items yourself and then save them for later.

Tracking, Testing and Reporting

Lead Generation Versus Marketing

Having actually published a landing page, you can begin observing how it’s performing. One of the options is to use the integrated heatmap tool to see what your visitors have been doing while viewing your pages.

In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps could let you know of any possible issues, such as buttons that your visitors may not be recognizing.

These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.

In addition to heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics information to assist you predict their effectiveness.

Google Analytics integration gives you much more insight into the performance of your pages.

For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.

Using the controls, you can create a copy of a landing page, and after that customize the new variation of the page, such as changing the call to action.

The tool will then show the different versions of your page to your visitors to see which one performs the best.

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Lead Generation Versus Marketing

Instapage Prices

Lead Generation Versus Marketing

Now let’s talk about one of the most vital aspect that’ll probably determine your take on this tool: the price.

Instapage offers 2 pricing tiers.

The very first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.

The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.

So … is Instapage worth your money?

If you blog casually, utilizing only one or two landing pages, probably not.

However, if you’re a devoted marketer or business owner who’s constantly running different promotions, or if you’re running a business or marketing group, then I believe Instapage is absolutely worth a try.

Yes, it can be a large expense. However it is justifiably better than many of the cheaper options … if you actually use the advanced features to your advantage.

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Pros

 

  • True drag and drop builder that doesn’t limit you in any way
  • A huge variety of templates, most of which are appealing.
  • Basic A/B testing
  • Integrated analytics and conversion objectives
  • Lots of integrations with well-liked email marketing services
  • Hosted asset delivery for easy lead magnets
  • Enables you to edit the mobile variation of your page

Cons

 

  • Primarily, the cost. The features are admirable, but they do not come cheap. Casual users may be priced out by the charges.
  • There’s no A/B testing in the most inexpensive plan. This makes Instapage a lot mores
  • The widget list is a little small. For example, it would be valuable to have a devoted pricing table widget.

 

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Lead Generation Versus Marketing

 

Final Thoughts

 

All things considered, Instapage is a terrific option for those requiring to create fast, professional landing pages.

It provides top quality pages in a simple-to-use format, that makes it ideal for both novices and more skilled page designers.

And though its additional features will cost more, they certainly work to boost the experience.

The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion objective tracking will let you understand if you’re on track.

The core of this, however, is that if your objective is much better landing pages, you can’t go wrong with Instapage.

Though it’s not the most desirable choice in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.

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