Here is Lead Generation Source Tools – Instapage Review.
Releasing a well-optimized landing page could be strenuous. You have to go back-and-forth with some designer and, oh yeah, pay a significant amount of money … is that always the case?
Not any longer.
Now, you have all types of tools required to help you to build a landing page, rich in functions, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Excellent. Have a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are stated to be readily available for you to select from. However in reality, we discovered there to be only 80.
Some of the existing choices are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page choice.
Nonetheless, while you might not be able to obtain as many templates as specified, those that are readily available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this element is the filters. When utilizing the filters, it is quite easy to narrow down the exact filter that you desire as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the design templates, and the Instapage editor would provide you the freedom to customize your landing page.
In fact, flexibility needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your elements anywhere you desire on the page. Rather than being configured with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of restrictions can be overpowering. So, to help to fight this, Instapage shows practical grids and markers as you move items around the page, which offers you an easy method to line up your page elements if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, giving perfectionists a hassle-free way to place their page components.
You can easily customize the aspects that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage provides a great timesaving feature that you might appreciate.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can rapidly insert that Instablock into the page.
You could likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might wish to utilize on a number of pages.
Moreover, Instapage likewise provides a different selection of Instablock templates for you to utilize as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of components into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and begin editing its content and look. You can likewise define the action related to a widget, such as defining what happens when somebody clicks a button.
While there are some reliable choices, the widget selection needs to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t quite develop two completely different variations of a page. Rather, you can only hide components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it offers you immense liberty when it comes to positioning items, while likewise using useful assistance if you want to align your page aspects exactly.
The absence of widgets or pre-built elements is frustrating, but you can produce most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to use the built-in heatmap tool to see what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps could let you know of any prospective problems, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Along with heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and then customize the new version of the page, such as changing the call to action.
The tool will then reveal the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most vital aspect that’ll probably determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or 2 landing pages, probably not.
However, if you’re a devoted online marketer or entrepreneur who’s constantly running different promos, or if you’re running a business or marketing team, then I think Instapage is definitely worth a shot.
Yes, it can be a hefty cost. But it is justifiably better than a number of the less expensive alternatives … if you really use the more advanced functions to your advantage.
- True drag and drop builder that doesn’t limit you in any way
- A huge number of design templates, most of which are attractive.
- Simple A/B testing
- Integrated analytics and conversion objectives
- Tons of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile version of your page
- Primarily, the cost. The functions are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage even mores
- The widget list is a little small. For example, it would be valuable to have a dedicated pricing table widget.
All things considered, Instapage is a great option for those needing to put together fast, professional landing pages.
It provides top quality pages in a simple-to-use format, that makes it ideal for both newbies and more skilled page designers.
And though its additional features will cost more, they absolutely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you know if you’re on track.
The crux of this, however, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable option in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.
Thanks for reading Lead Generation Source Tools – Instapage Review.