Here is Lead Generation Real Estate Tips – Instapage Review.
Introducing a well-optimized landing page could be strenuous. You need to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Now, you have all types of tools needed to help you to develop a landing page, rich in functions, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Good. Take a look at this review to see if Instapage is the best fit for you.
In the description of the product, about 200 design templates are stated to be offered for you to select from. However in reality, we found there to be just 80.
A few of the existing options are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page choice.
However, while you might not have the ability to get as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this element is the filters. When making use of the filters, it is quite easy to narrow down the precise filter that you desire as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage editor would provide you the flexibility to customize your landing page.
In fact, flexibility needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you position your elements any place you desire on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative flexibility and an absence of restrictions can be overpowering. So, to help to combat this, Instapage shows handy grids and markers as you move items around the page, which gives you an easy way to line up your page components if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, offering perfectionists a hassle-free method to place their page components.
You can easily customize the components that comprise your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage offers an excellent timesaving feature that you may appreciate.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can rapidly place that Instablock into the page.
You might likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may want to utilize on a number of pages.
Additionally, Instapage likewise provides a different selection of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of aspects into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and begin modifying its content and look. You can also define the action related to a widget, such as defining what happens when somebody clicks a button.
While there are some reliable alternatives, the widget selection has to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Using a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and a lot more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re modifying, and after that make changes that just mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending on whether your visitors are utilizing a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t quite create 2 entirely different versions of a page. Rather, you can just conceal components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it provides you immense freedom when it pertains to placing items, while likewise offering valuable support if you wish to align your page elements precisely.
The absence of widgets or pre-built parts is disappointing, but you can create most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the options is to use the built-in heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had anticipated, the heatmaps could let you know of any prospective problems, such as buttons that your visitors may not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration offers you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then customize the brand-new variation of the page, such as changing the call to action.
The tool will then show the different versions of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most important aspect that’ll most likely identify your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most basic features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or more landing pages, most likely not.
Nevertheless, if you’re a devoted marketer or business owner who’s always running different promotions, or if you’re running a business or marketing team, then I think Instapage is certainly worth a try.
Yes, it can be a hefty expense. But it is justifiably much better than many of the cheaper options … if you in fact use the more advanced features to your benefit.
- True drag and drop builder that does not restrict you in any way
- A huge number of templates, most of which are attractive.
- Basic A/B testing
- Built-in analytics and conversion objectives
- Tons of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile variation of your page
- Generally, the cost. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage even mores
- The widget list is a little small. For instance, it would be handy to have a dedicated pricing table widget.
All things considered, Instapage is a fantastic choice for those needing to create fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it ideal for both novices and more skilled page designers.
And though its additional functions will cost more, they definitely work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and development, and conversion goal tracking will let you understand if you’re on track.
The crux of this, however, is that if your goal is much better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.
Thanks for reading Lead Generation Real Estate Tips – Instapage Review.