Here is Lead Generation Presentation – Instapage Review.
Introducing a well-optimized landing page could be exhausting. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all types of tools required to help you to construct a landing page, rich in features, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires much better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Good. Take a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are said to be readily available for you to choose from. However in reality, we found there to be only 80.
Some of the existing options are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page option.
Nonetheless, while you may not be able to obtain as many templates as mentioned, those that are offered to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this aspect is the filters. When using the filters, it is quite easy to narrow down the accurate filter that you want as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the design templates, and the Instapage editor would offer you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your elements any place you desire on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and an absence of restrictions can be overpowering. So, to assist to combat this, Instapage reveals useful grids and markers as you move items around the page, which provides you a simple way to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is shown, offering perfectionists a trouble-free way to place their page components.
You can easily personalize the components that comprise your pages through Instapage.
If you’re going to be building-up several landing pages, be it on your own or your clients, Instapage offers a terrific timesaving feature that you might value.
That feature is called Instablocks, and it allows you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can rapidly insert that Instablock into the page.
You might also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may wish to use on several pages.
Moreover, Instapage likewise provides a varied selection of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and begin editing its content and appearance. You can also define the action related to a widget, such as specifying what occurs when someone clicks on a button.
While there are some efficient choices, the widget selection has to be the weakest aspect of Instapage, particularly compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and then make changes that just mobile users will see.
So, if the idea of showing slightly different variations of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t rather create 2 entirely different versions of a page. Rather, you can just hide components you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it provides you enormous liberty when it concerns positioning items, while also offering practical help if you want to align your page elements exactly.
The lack of widgets or pre-built parts is frustrating, however you can develop most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to utilize the integrated heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps could let you know of any possible concerns, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Together with heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to assist you foresee their effectiveness.
Google Analytics integration gives you a lot more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can produce a copy of a landing page, and then customize the brand-new variation of the page, such as altering the call to action.
The tool will then show the various versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most basic features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, making use of only one or two landing pages, probably not.
However, if you’re a dedicated online marketer or business owner who’s constantly running various promotions, or if you’re running a business or marketing team, then I think Instapage is definitely worth a try.
Yes, it can be a significant expense. However it is justifiably better than a number of the cheaper options … if you really use the more advanced features to your benefit.
- True drag and drop builder that doesn’t limit you in any way
- A large number of design templates, most of which are attractive.
- Simple A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored email marketing services
- Hosted asset delivery for simple lead magnets
- Permits you to edit the mobile variation of your page
- Mainly, the price. The functions are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is a fantastic option for those requiring to put together fast, professional landing pages.
It provides top quality pages in a simple-to-use format, which makes it perfect for both beginners and more knowledgeable page designers.
And though its additional features will cost more, they absolutely work to improve the experience.
The use of A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The crux of this, however, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable choice in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.
Thanks for reading Lead Generation Presentation – Instapage Review.