Here is Lead Generation Myths – Instapage Review.
Launching a well-optimized landing page could be exhausting. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all kinds of tools needed to assist you to construct a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Have a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are said to be available for you to pick from. However in reality, we discovered there to be just 80.
A few of the existing alternatives are not full landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
Nevertheless, while you may not be able to obtain as many templates as specified, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One feature that we liked in this element is the filters. When utilizing the filters, it is quite simple to narrow down the precise filter that you desire as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the design templates, and the Instapage editor would give you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your components anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and a lack of constraints can be overpowering. So, to assist to fight this, Instapage shows handy grids and markers as you move items around the page, which offers you a simple way to line up your page elements if you wish to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, offering perfectionists a trouble-free method to place their page components.
You can easily customize the aspects that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your customers, Instapage offers a great timesaving function that you may appreciate.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re producing a landing page requiring testimonials, you can quickly insert that Instablock into the page.
You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may wish to use on numerous pages.
Furthermore, Instapage also provides a different selection of Instablock design templates for you to use as starting points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a variety of components into your landing page designs. To add one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and begin modifying its content and appearance. You can likewise define the action related to a widget, such as specifying what takes place when somebody clicks on a button.
While there are some effective options, the widget selection needs to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and many more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing somewhat different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
However, you can’t quite produce 2 totally different versions of a page. Rather, you can just hide elements you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it offers you tremendous liberty when it comes to positioning items, while likewise using valuable help if you want to align your page components exactly.
The absence of widgets or pre-built components is disappointing, but you can develop most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. One of the options is to utilize the integrated heatmap tool to view what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps could let you know of any prospective issues, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Together with heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to help you foresee their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can create a copy of a landing page, and then customize the new variation of the page, such as altering the call to action.
The tool will then reveal the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most essential aspect that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most basic functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, making use of only one or two landing pages, most likely not.
Nevertheless, if you’re a devoted marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a shot.
Yes, it can be a large cost. But it is justifiably much better than a number of the cheaper options … if you actually use the advanced functions to your benefit.
- True drag and drop builder that does not limit you in any way
- A large number of design templates, the majority of which are appealing.
- Basic A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Permits you to edit the mobile variation of your page
- Mainly, the price. The functions are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be valuable to have a devoted pricing table widget.
All things considered, Instapage is a terrific option for those requiring to create fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it perfect for both newbies and more knowledgeable page designers.
And though its additional features will cost more, they absolutely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you know if you’re on track.
The essence of this, however, is that if your objective is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will dissatisfy you.
Thanks for reading Lead Generation Myths – Instapage Review.