Lead Generation Marketplace – Instapage Review

Here is Lead Generation Marketplace – Instapage Review.

Launching a well-optimized landing page could be exhausting. You need to go back-and-forth with some designer and, oh yeah, pay a considerable amount of cash … is that always the case?

Not any longer.

Now, you have all types of tools required to assist you to build a landing page, rich in functions, without having to understand a lick of code.

It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs better landing pages.

And for that, you require a tool like Instapage.

 

Lead Generation Marketplace

 

Intrigued? Great. Have a look at this review to see if Instapage is the right fit for you.

Features

 

Templates

Lead Generation Marketplace

In the description of the product, about 200 design templates are said to be readily available for you to select from. But in reality, we found there to be only 80.

Some of the existing choices are not full landing pages. For instance, the “Thank You” design template isn’t a complete landing page choice.

Nonetheless, while you may not be able to obtain as many templates as stated, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.

One feature that we liked in this aspect is the filters. When using the filters, it is pretty easy to narrow down the accurate filter that you want as you develop a brand-new landing page.

The Drag-And-Drop Landing Page Editor

 

You could begin with a blank canvas or with one of the templates, and the Instapage editor would provide you the freedom to customize your landing page.

In fact, freedom has to be the keyword when describing the Instapage landing page editor.

As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your elements any place you want on the page. Instead of being configured with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.

Total creative freedom and an absence of constraints can be overpowering. So, to help to combat this, Instapage shows practical grids and markers as you move items around the page, which offers you a simple method to line up your page components if you wish to do so.

One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, providing perfectionists a trouble-free method to position their page elements.

Modification Options

Lead Generation Marketplace

You can easily personalize the aspects that comprise your pages through Instapage.

Instablocks

 

Lead Generation Marketplace

 

If you’re going to be building-up numerous landing pages, be it for yourself or your clients, Instapage offers an excellent timesaving function that you might appreciate.

That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.

For instance, you could make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly insert that Instablock into the page.

You could also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may want to utilize on several pages.

In addition, Instapage also offers a diverse selection of Instablock templates for you to use as starting points for your own assets.

Landing Page Widgets

 

Utilizing the Instapage widgets, you can quickly put in a variety of elements into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.

You can then move it around the page and begin modifying its content and appearance. You can also specify the action linked with a widget, such as defining what occurs when someone clicks a button.

While there are some reliable choices, the widget selection has to be the weakest aspect of Instapage, specifically compared to WordPress page builders such as Divi builder and Elementor.

Using an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.

Mobile-Friendly Page Designs

Lead Generation Marketplace

By default, all landing pages created by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and then make changes that just mobile users will see.

So, if the idea of showing slightly different versions of your landing pages depending on whether your visitors are utilizing a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.

However, you can’t rather produce two completely different versions of a page. Rather, you can only hide components you don’t want your mobile users to see.

The Instapage page builder makes the cut for us.

Together with an easy to use user interface, it provides you tremendous freedom when it pertains to positioning items, while also using practical assistance if you wish to align your page components specifically.

The absence of widgets or pre-built elements is frustrating, however you can develop most items yourself and then save them for later.

Tracking, Testing and Reporting

Lead Generation Marketplace

Having published a landing page, you can begin observing how it’s performing. One of the options is to utilize the built-in heatmap tool to see what your visitors have been doing while seeing your pages.

In case your landing page isn’t generating as many leads as you had actually anticipated, the heatmaps might let you know of any prospective issues, such as buttons that your visitors may not be recognizing.

These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.

In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to help you foresee their effectiveness.

Google Analytics integration offers you much more insight into the performance of your pages.

For you to get back at more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.

Using the controls, you can develop a copy of a landing page, and after that modify the brand-new variation of the page, such as altering the call to action.

The tool will then show the different variations of your page to your visitors to see which one performs the best.

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Lead Generation Marketplace

Instapage Pricing

Lead Generation Marketplace

Now let’s talk about one of the most crucial element that’ll most likely determine your take on this tool: the cost.

Instapage offers 2 pricing tiers.

The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.

The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.

So … is Instapage worth your money?

If you blog casually, utilizing only one or two landing pages, probably not.

However, if you’re a devoted marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing team, then I think Instapage is absolutely worth a try.

Yes, it can be a significant expense. But it is justifiably better than a lot of the less expensive options … if you in fact utilize the advanced functions to your benefit.

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Pros

 

  • True drag and drop builder that doesn’t limit you in any way
  • A huge variety of templates, the majority of which are attractive.
  • Easy A/B testing
  • Integrated analytics and conversion goals
  • Tons of integrations with favored email marketing services
  • Hosted asset delivery for simple lead magnets
  • Enables you to modify the mobile version of your page

Cons

 

  • Mainly, the price. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
  • There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
  • The widget list is a little small. For example, it would be helpful to have a dedicated pricing table widget.

 

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Lead Generation Marketplace

 

Final Thoughts

 

All things considered, Instapage is a terrific option for those requiring to create fast, professional landing pages.

It delivers top quality pages in a simple-to-use format, that makes it perfect for both newbies and more knowledgeable page designers.

And though its additional functions will cost more, they certainly work to improve the experience.

The use of A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you know if you’re on track.

The essence of this, nevertheless, is that if your objective is much better landing pages, you can’t fail with Instapage.

Though it’s not the most desirable option in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.

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Thanks for reading Lead Generation Marketplace – Instapage Review.