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Introducing a well-optimized landing page could be exhausting. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to build a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Have a look at this evaluation to see if Instapage is the best fit for you.
In the description of the product, about 200 design templates are said to be offered for you to choose from. However in reality, we discovered there to be just 80.
Some of the existing alternatives are not complete landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you may not be able to obtain as many templates as specified, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this element is the filters. When using the filters, it is pretty simple to narrow down the precise filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your components anywhere you want on the page. Instead of being set up with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of restraints can be overpowering. So, to help to fight this, Instapage shows practical grids and markers as you move items around the page, which gives you a simple way to line up your page elements if you want to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a hassle-free way to place their page components.
You can easily tailor the components that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your clients, Instapage provides a terrific timesaving feature that you might appreciate.
That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can rapidly place that Instablock into the page.
You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may want to use on numerous pages.
Additionally, Instapage likewise provides a different choice of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of elements into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can also specify the action linked with a widget, such as defining what takes place when somebody clicks on a button.
While there are some effective choices, the widget selection needs to be the weakest element of Instapage, specifically compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re modifying, and then make changes that just mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending upon whether your visitors are using a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t rather develop two entirely different versions of a page. Rather, you can only conceal elements you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it offers you immense liberty when it comes to placing items, while likewise using valuable assistance if you wish to align your page elements precisely.
The lack of widgets or pre-built components is frustrating, however you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. One of the choices is to utilize the integrated heatmap tool to see what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps might let you know of any possible concerns, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics information to help you predict their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Using the controls, you can produce a copy of a landing page, and then modify the new version of the page, such as changing the call to action.
The tool will then reveal the different versions of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most important aspect that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most basic functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or 2 landing pages, most likely not.
Nevertheless, if you’re a devoted marketer or entrepreneur who’s always running various promotions, or if you’re running a business or marketing team, then I think Instapage is certainly worth a shot.
Yes, it can be a significant expense. However it is justifiably much better than many of the cheaper alternatives … if you actually utilize the more advanced functions to your advantage.
- True drag and drop builder that doesn’t limit you in any way
- A vast variety of templates, most of which are attractive.
- Simple A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to edit the mobile variation of your page
- Primarily, the cost. The features are admirable, however they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage even mores
- The widget list is a little small. For instance, it would be helpful to have a dedicated pricing table widget.
All things considered, Instapage is a fantastic option for those needing to put together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it perfect for both novices and more knowledgeable page designers.
And though its extra functions will cost more, they definitely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable option in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we do not believe Instapage will dissatisfy you.
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