Here is Lead Generation Home – Instapage Review.
Launching a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Not any longer.
Now, you have all types of tools needed to help you to build a landing page, rich in features, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Have a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are stated to be readily available for you to pick from. But in reality, we found there to be just 80.
Some of the existing choices are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page choice.
Nevertheless, while you might not be able to obtain as many templates as stated, those that are available to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this aspect is the filters. When using the filters, it is pretty simple to narrow down the accurate filter that you want as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to personalize your landing page.
In fact, flexibility needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you position your components anywhere you want on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and a lack of restrictions can be overpowering. So, to help to combat this, Instapage shows helpful grids and markers as you move items around the page, which gives you an easy way to line up your page elements if you wish to do so.
One stand-out function of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, offering perfectionists a trouble-free way to place their page elements.
You can quickly tailor the components that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage offers an excellent timesaving feature that you may value.
That feature is called Instablocks, and it permits you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re producing a landing page needing testimonials, you can quickly insert that Instablock into the page.
You might likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might want to use on a number of pages.
Additionally, Instapage likewise offers a different choice of Instablock templates for you to use as starting points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a variety of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and begin modifying its content and appearance. You can likewise define the action related to a widget, such as specifying what takes place when someone clicks on a button.
While there are some effective options, the widget selection has to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and much more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re modifying, and then make changes that just mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.
However, you can’t rather create 2 entirely different versions of a page. Rather, you can only hide components you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it gives you enormous flexibility when it comes to positioning items, while likewise providing helpful help if you want to align your page aspects precisely.
The absence of widgets or pre-built parts is disappointing, but you can create most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to use the built-in heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had anticipated, the heatmaps could let you know of any potential problems, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Along with heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to assist you predict their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then modify the brand-new variation of the page, such as changing the call to action.
The tool will then show the various variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, utilizing only one or two landing pages, most likely not.
Nevertheless, if you’re a dedicated online marketer or entrepreneur who’s constantly running various promotions, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a try.
Yes, it can be a large cost. However it is justifiably much better than many of the more affordable alternatives … if you in fact use the advanced functions to your advantage.
- True drag and drop builder that does not restrict you in any way
- A vast number of design templates, most of which are attractive.
- Simple A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to modify the mobile variation of your page
- Primarily, the cost. The functions are exceptional, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be helpful to have a dedicated pricing table widget.
All things considered, Instapage is an excellent choice for those needing to assemble quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, which makes it perfect for both newbies and more experienced page designers.
And though its additional features will cost more, they certainly work to enhance the experience.
The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you understand if you’re on track.
The essence of this, however, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we do not think Instapage will dissatisfy you.
Thanks for reading Lead Generation Home – Instapage Review.