Here is Lead Generation Gym – Instapage Review.
Launching a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a considerable amount of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to build a landing page, rich in features, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are said to be offered for you to pick from. However in reality, we discovered there to be just 80.
Some of the existing alternatives are not full landing pages. For instance, the “Thank You” template isn’t a complete landing page choice.
Nonetheless, while you might not be able to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this element is the filters. When making use of the filters, it is quite easy to narrow down the precise filter that you want as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the design templates, and the Instapage editor would provide you the flexibility to customize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your elements wherever you want on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and a lack of restraints can be overpowering. So, to help to fight this, Instapage reveals valuable grids and markers as you move items around the page, which provides you a simple method to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a trouble-free method to place their page elements.
You can quickly tailor the elements that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your customers, Instapage provides a terrific timesaving function that you may appreciate.
That function is called Instablocks, and it permits you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly place that Instablock into the page.
You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may wish to use on several pages.
Furthermore, Instapage also provides a diverse choice of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a variety of elements into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can likewise specify the action linked with a widget, such as defining what occurs when someone clicks on a button.
While there are some efficient options, the widget selection needs to be the weakest aspect of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and then make changes that just mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending on whether your visitors are using a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t quite create 2 completely different variations of a page. Rather, you can just hide components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it offers you enormous liberty when it comes to placing items, while also offering useful assistance if you want to align your page elements specifically.
The lack of widgets or pre-built elements is disappointing, however you can create most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the choices is to use the integrated heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps might let you know of any prospective issues, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics data to assist you foresee their effectiveness.
Google Analytics integration gives you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and then modify the new variation of the page, such as changing the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important element that’ll most likely determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or two landing pages, probably not.
However, if you’re a dedicated online marketer or entrepreneur who’s always running different promos, or if you’re running a business or marketing group, then I believe Instapage is absolutely worth a try.
Yes, it can be a hefty cost. But it is justifiably better than much of the more affordable options … if you in fact utilize the advanced features to your advantage.
- True drag and drop builder that doesn’t limit you in any way
- A huge number of templates, most of which are appealing.
- Simple A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to edit the mobile variation of your page
- Mainly, the cost. The features are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage even mores
- The widget list is a little small. For instance, it would be handy to have a dedicated pricing table widget.
All things considered, Instapage is a terrific option for those requiring to assemble quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, which makes it ideal for both novices and more skilled page designers.
And though its extra features will cost more, they certainly work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will dissatisfy you.
Thanks for reading Lead Generation Gym – Instapage Review.