Here is Lead Generation Growth – Instapage Review.
Launching a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to build a landing page, rich in features, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Excellent. Take a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 design templates are stated to be available for you to choose from. But in reality, we found there to be only 80.
Some of the existing alternatives are not complete landing pages. For instance, the “Thank You” template isn’t a complete landing page choice.
Nevertheless, while you might not have the ability to obtain as many templates as stated, those that are offered to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this element is the filters. When utilizing the filters, it is quite easy to narrow down the precise filter that you desire as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the design templates, and the Instapage editor would provide you the flexibility to personalize your landing page.
In fact, flexibility has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you place your components wherever you desire on the page. Instead of being set up with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and an absence of restrictions can be overpowering. So, to assist to combat this, Instapage reveals valuable grids and markers as you move items around the page, which provides you an easy method to line up your page components if you wish to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, providing perfectionists a hassle-free method to place their page components.
You can quickly customize the aspects that make up your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage offers a great timesaving feature that you might appreciate.
That feature is called Instablocks, and it permits you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly insert that Instablock into the page.
You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might want to utilize on a number of pages.
In addition, Instapage likewise offers a different selection of Instablock design templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a range of components into your landing page designs. To include one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can also define the action related to a widget, such as defining what takes place when someone clicks a button.
While there are some effective choices, the widget selection needs to be the weakest element of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and much more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending upon whether your visitors are using a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
Nevertheless, you can’t quite create 2 totally different versions of a page. Rather, you can only hide elements you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it offers you tremendous liberty when it comes to placing items, while also using helpful help if you want to align your page elements precisely.
The lack of widgets or pre-built elements is frustrating, however you can create most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. Among the choices is to use the integrated heatmap tool to view what your visitors have been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps might let you know of any potential problems, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Along with heatmaps, you can also take a look at the conversion rates of your pages and other analytics data to help you foresee their effectiveness.
Google Analytics integration offers you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can produce a copy of a landing page, and after that customize the brand-new variation of the page, such as altering the call to action.
The tool will then reveal the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most vital factor that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or two landing pages, probably not.
Nevertheless, if you’re a dedicated marketer or entrepreneur who’s always running different promos, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a shot.
Yes, it can be a large cost. But it is justifiably better than a lot of the more affordable alternatives … if you really use the advanced functions to your advantage.
- True drag and drop builder that doesn’t limit you in any way
- A vast number of templates, the majority of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to modify the mobile version of your page
- Mainly, the price. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage even mores
- The widget list is a little small. For example, it would be practical to have a dedicated pricing table widget.
All things considered, Instapage is an excellent choice for those needing to put together quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, that makes it perfect for both newbies and more knowledgeable page designers.
And though its additional features will cost more, they absolutely work to improve the experience.
The use of A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you know if you’re on track.
The essence of this, nevertheless, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable choice in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.
Thanks for reading Lead Generation Growth – Instapage Review.