Here is Lead Generation Graphic – Instapage Review.
Introducing a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a considerable amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to assist you to construct a landing page, rich in features, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs much better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Good. Take a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are said to be available for you to choose from. However in reality, we discovered there to be only 80.
Some of the existing choices are not complete landing pages. For instance, the “Thank You” template isn’t a complete landing page choice.
However, while you might not be able to obtain as many templates as stated, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One feature that we liked in this aspect is the filters. When using the filters, it is quite simple to narrow down the exact filter that you want as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the design templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, freedom needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your elements anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and a lack of constraints can be overpowering. So, to assist to combat this, Instapage reveals handy grids and markers as you move items around the page, which offers you a simple method to line up your page elements if you want to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, offering perfectionists a hassle-free method to position their page elements.
You can easily personalize the elements that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage provides a great timesaving function that you may appreciate.
That feature is called Instablocks, and it permits you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly place that Instablock into the page.
You could also use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may want to utilize on a number of pages.
Furthermore, Instapage also offers a different choice of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a range of components into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can likewise define the action related to a widget, such as specifying what happens when somebody clicks on a button.
While there are some effective choices, the widget selection needs to be the weakest aspect of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and many more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re modifying, and after that make changes that just mobile users will see.
So, if the idea of showing somewhat different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds appealing to you, Instapage does include this functionality.
However, you can’t rather create two entirely different variations of a page. Rather, you can just conceal components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it provides you immense liberty when it pertains to positioning items, while also offering useful help if you want to align your page components exactly.
The lack of widgets or pre-built elements is disappointing, however you can produce most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to utilize the integrated heatmap tool to view what your visitors have been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had expected, the heatmaps might let you know of any prospective concerns, such as buttons that your visitors may not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Along with heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration provides you much more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and then customize the new version of the page, such as changing the call to action.
The tool will then reveal the different versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most vital factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or more landing pages, probably not.
However, if you’re a devoted online marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a shot.
Yes, it can be a large expense. But it is justifiably better than a lot of the more affordable options … if you actually use the more advanced features to your benefit.
- True drag and drop builder that doesn’t restrict you in any way
- A large number of templates, most of which are appealing.
- Easy A/B testing
- Integrated analytics and conversion goals
- Tons of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to edit the mobile variation of your page
- Primarily, the cost. The functions are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be useful to have a devoted pricing table widget.
All things considered, Instapage is a fantastic option for those requiring to assemble fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, that makes it ideal for both newbies and more experienced page designers.
And though its extra functions will cost more, they absolutely work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and development, and conversion goal tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your goal is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable choice in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.
Thanks for reading Lead Generation Graphic – Instapage Review.