Here is Lead Generation Framework – Instapage Review.
Launching a well-optimized landing page could be laborious. You need to go back-and-forth with some designer and, oh yeah, pay a considerable sum of money … is that always the case?
Now, you have all types of tools required to help you to build a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Good. Take a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 design templates are said to be readily available for you to pick from. However in reality, we found there to be only 80.
Some of the existing choices are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page choice.
However, while you might not have the ability to obtain as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of goals that will assist you.
One feature that we liked in this element is the filters. When utilizing the filters, it is quite easy to narrow down the accurate filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the design templates, and the Instapage editor would give you the freedom to customize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your components any place you desire on the page. Instead of being set up with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and a lack of restraints can be overpowering. So, to help to fight this, Instapage shows useful grids and markers as you move items around the page, which provides you a simple method to line up your page elements if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is shown, offering perfectionists a trouble-free method to position their page elements.
You can quickly customize the aspects that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your customers, Instapage provides a terrific timesaving feature that you may value.
That feature is called Instablocks, and it permits you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can rapidly insert that Instablock into the page.
You could also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you might want to utilize on numerous pages.
In addition, Instapage likewise offers a different selection of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of elements into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can likewise specify the action linked with a widget, such as specifying what takes place when someone clicks a button.
While there are some efficient alternatives, the widget selection has to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re editing, and then make changes that just mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a mobile phone sounds attractive to you, Instapage does include this functionality.
However, you can’t rather create two entirely different versions of a page. Rather, you can only conceal elements you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use interface, it provides you tremendous flexibility when it comes to placing items, while also providing useful help if you wish to align your page elements precisely.
The absence of widgets or pre-built elements is disappointing, however you can produce most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to use the integrated heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had actually expected, the heatmaps could let you know of any potential issues, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and after that customize the new variation of the page, such as changing the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll probably identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most basic functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or two landing pages, probably not.
Nevertheless, if you’re a dedicated marketer or entrepreneur who’s constantly running different promotions, or if you’re running a business or marketing group, then I think Instapage is absolutely worth a shot.
Yes, it can be a large expense. However it is justifiably much better than a number of the less expensive options … if you in fact utilize the more advanced functions to your benefit.
- True drag and drop builder that doesn’t restrict you in any way
- A huge variety of design templates, the majority of which are attractive.
- Easy A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to modify the mobile variation of your page
- Primarily, the cost. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is a fantastic option for those requiring to assemble fast, professional landing pages.
It provides top quality pages in a simple-to-use format, that makes it perfect for both novices and more skilled page designers.
And though its additional functions will cost more, they certainly work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you understand if you’re on track.
The crux of this, nevertheless, is that if your objective is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable choice in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will dissatisfy you.
Thanks for reading Lead Generation Framework – Instapage Review.