Here is Lead Generation Book – Instapage Review.
Introducing a well-optimized landing page could be difficult. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools required to help you to build a landing page, rich in features, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Excellent. Have a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are stated to be offered for you to pick from. However in reality, we discovered there to be just 80.
A few of the existing options are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page option.
Nonetheless, while you may not be able to get as many templates as specified, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this element is the filters. When utilizing the filters, it is pretty simple to narrow down the precise filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you place your components anywhere you want on the page. Instead of being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and a lack of restrictions can be overpowering. So, to assist to fight this, Instapage reveals handy grids and markers as you move items around the page, which provides you a simple way to line up your page components if you want to do so.
One stand-out function of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a trouble-free way to position their page components.
You can quickly personalize the aspects that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it on your own or your clients, Instapage provides an excellent timesaving feature that you may appreciate.
That feature is called Instablocks, and it allows you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re producing a landing page needing testimonials, you can quickly place that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might wish to use on a number of pages.
Moreover, Instapage also provides a different choice of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of components into your landing page designs. To add one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and begin editing its content and appearance. You can also specify the action linked with a widget, such as defining what occurs when someone clicks a button.
While there are some effective options, the widget selection has to be the weakest aspect of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re modifying, and then make changes that just mobile users will see.
So, if the idea of showing somewhat different variations of your landing pages depending on whether your visitors are using a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.
However, you can’t rather develop two completely different versions of a page. Rather, you can only hide elements you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use interface, it offers you enormous freedom when it pertains to positioning items, while likewise providing valuable support if you want to align your page elements exactly.
The lack of widgets or pre-built elements is disappointing, however you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the choices is to use the integrated heatmap tool to view what your visitors have been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had actually expected, the heatmaps could let you know of any potential problems, such as buttons that your visitors might not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can also take a look at the conversion rates of your pages and other analytics data to help you foresee their effectiveness.
Google Analytics integration gives you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then customize the brand-new version of the page, such as altering the call to action.
The tool will then show the different versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important aspect that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or more landing pages, most likely not.
However, if you’re a dedicated marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a shot.
Yes, it can be a substantial cost. However it is justifiably better than many of the less expensive options … if you actually utilize the advanced functions to your benefit.
- True drag and drop builder that does not restrict you in any way
- A vast variety of templates, most of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to edit the mobile variation of your page
- Generally, the cost. The features are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be valuable to have a devoted pricing table widget.
All things considered, Instapage is a terrific option for those needing to create quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, which makes it ideal for both novices and more knowledgeable page designers.
And though its extra functions will cost more, they certainly work to improve the experience.
Using A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you know if you’re on track.
The essence of this, nevertheless, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not believe Instapage will disappoint you.
Thanks for reading Lead Generation Book – Instapage Review.