Here is Lead Generation Audit – Instapage Review.
Releasing a well-optimized landing page could be difficult. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Now, you have all types of tools needed to assist you to construct a landing page, rich in functions, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are stated to be readily available for you to pick from. But in reality, we found there to be only 80.
A few of the existing options are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page option.
Nevertheless, while you may not have the ability to obtain as many templates as specified, those that are offered to you are of high quality and cover a broad spectrum of goals that will assist you.
One feature that we liked in this aspect is the filters. When using the filters, it is quite simple to narrow down the precise filter that you desire as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the design templates, and the Instapage editor would offer you the freedom to personalize your landing page.
In fact, freedom has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your elements anywhere you want on the page. Instead of being configured with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative flexibility and an absence of constraints can be overpowering. So, to help to combat this, Instapage shows practical grids and markers as you move items around the page, which gives you an easy way to line up your page components if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, offering perfectionists a hassle-free way to place their page elements.
You can quickly tailor the elements that make up your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your customers, Instapage provides an excellent timesaving function that you may appreciate.
That feature is called Instablocks, and it enables you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can rapidly insert that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may wish to use on a number of pages.
Additionally, Instapage also offers a diverse selection of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a variety of components into your landing page designs. To add one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can also specify the action linked with a widget, such as specifying what takes place when someone clicks a button.
While there are some efficient options, the widget selection needs to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a mobile phone sounds appealing to you, Instapage does include this functionality.
However, you can’t rather create 2 totally different variations of a page. Rather, you can just hide components you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it offers you enormous liberty when it concerns positioning items, while likewise using handy support if you wish to align your page elements precisely.
The lack of widgets or pre-built elements is frustrating, but you can create most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. One of the options is to utilize the built-in heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had anticipated, the heatmaps could let you know of any possible concerns, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can likewise take a look at the conversion rates of your pages and other analytics data to assist you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then customize the new variation of the page, such as altering the call to action.
The tool will then show the various versions of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most crucial factor that’ll most likely determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, making use of only one or 2 landing pages, probably not.
Nevertheless, if you’re a dedicated marketer or business owner who’s always running various promotions, or if you’re running a business or marketing team, then I think Instapage is definitely worth a shot.
Yes, it can be a hefty expense. However it is justifiably much better than much of the more affordable options … if you really use the more advanced functions to your benefit.
- True drag and drop builder that doesn’t limit you in any way
- A large number of templates, the majority of which are appealing.
- Easy A/B testing
- Built-in analytics and conversion goals
- Tons of integrations with favored email marketing services
- Hosted asset delivery for simple lead magnets
- Permits you to modify the mobile variation of your page
- Generally, the cost. The functions are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those needing to create fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, which makes it ideal for both novices and more experienced page designers.
And though its additional functions will cost more, they absolutely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and creation, and conversion objective tracking will let you understand if you’re on track.
The essence of this, however, is that if your goal is much better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.
Thanks for reading Lead Generation Audit – Instapage Review.