Lead Generating Ads – Instapage Review

Here is Lead Generating Ads – Instapage Review.

Releasing a well-optimized landing page could be difficult. You have to go back-and-forth with some designer and, oh yeah, pay a considerable sum of cash … is that always the case?

Not any longer.

Now, you have all kinds of tools needed to help you to develop a landing page, rich in functions, without having to know a lick of code.

It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs much better landing pages.

And for that, you require a tool like Instapage.

 

Lead Generating Ads

 

Intrigued? Excellent. Take a look at this review to see if Instapage is the ideal fit for you.

Features

 

Design templates

Lead Generating Ads

In the description of the product, about 200 templates are stated to be available for you to choose from. But in reality, we discovered there to be only 80.

A few of the existing options are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page choice.

Nevertheless, while you may not be able to get as many templates as mentioned, those that are readily available to you are of high quality and cover a broad spectrum of goals that will help you.

One feature that we liked in this aspect is the filters. When utilizing the filters, it is pretty simple to narrow down the accurate filter that you desire as you produce a new landing page.

The Drag-And-Drop Landing Page Editor

 

You might start with a blank canvas or with one of the design templates, and the Instapage editor would give you the flexibility to customize your landing page.

In fact, freedom needs to be the keyword when referring to the Instapage landing page editor.

As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your components wherever you want on the page. Instead of being set up with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.

Total creative liberty and an absence of constraints can be overpowering. So, to assist to combat this, Instapage shows practical grids and markers as you move items around the page, which provides you an easy way to line up your page components if you want to do so.

One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a trouble-free way to place their page elements.

Personalization Options

Lead Generating Ads

You can easily personalize the components that comprise your pages through Instapage.

Instablocks

 

Lead Generating Ads

 

If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage offers an excellent timesaving feature that you might value.

That function is called Instablocks, and it allows you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.

For example, you might make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly place that Instablock into the page.

You might also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you might want to use on numerous pages.

Furthermore, Instapage also offers a different selection of Instablock templates for you to use as starting points for your own assets.

Landing Page Widgets

 

Using the Instapage widgets, you can rapidly put in a variety of components into your landing page designs. To add one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.

You can then move it around the page and start modifying its content and appearance. You can likewise define the action linked with a widget, such as specifying what takes place when someone clicks a button.

While there are some effective choices, the widget selection has to be the weakest element of Instapage, especially compared with WordPress page builders such as Divi builder and Elementor.

Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. However, you can’t do that with Instapage.

Mobile-Friendly Page Designs

Lead Generating Ads

By default, all landing pages created by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.

So, if the idea of showing a little different variations of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.

However, you can’t rather produce two entirely different variations of a page. Rather, you can only hide components you don’t desire your mobile users to see.

The Instapage page builder makes the cut for us.

In addition to an easy to use user interface, it provides you tremendous flexibility when it pertains to placing items, while likewise offering helpful support if you want to align your page components exactly.

The lack of widgets or pre-built elements is disappointing, however you can develop most items yourself and then save them for later on.

Tracking, Testing and Reporting

Lead Generating Ads

Having actually published a landing page, you can begin observing how it’s performing. One of the choices is to use the built-in heatmap tool to see what your visitors have been doing while seeing your pages.

In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps could let you know of any potential issues, such as buttons that your visitors may not be recognizing.

These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.

Along with heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.

Google Analytics integration gives you even more insight into the performance of your pages.

For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.

Utilizing the controls, you can produce a copy of a landing page, and then modify the new variation of the page, such as changing the call to action.

The tool will then show the different versions of your page to your visitors to see which one performs the best.

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Lead Generating Ads

Instapage Prices

Lead Generating Ads

Now let’s talk about one of the most vital element that’ll probably identify your take on this tool: the cost.

Instapage offers 2 pricing tiers.

The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.

The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.

So … is Instapage worth your money?

If you blog casually, using only one or two landing pages, most likely not.

However, if you’re a devoted online marketer or business owner who’s constantly running various promos, or if you’re running a business or marketing team, then I think Instapage is definitely worth a shot.

Yes, it can be a large cost. But it is justifiably much better than many of the cheaper alternatives … if you actually use the more advanced functions to your advantage.

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Pros

 

  • True drag and drop builder that doesn’t limit you in any way
  • A vast number of design templates, the majority of which are attractive.
  • Basic A/B testing
  • Integrated analytics and conversion goals
  • Lots of integrations with well-liked email marketing services
  • Hosted asset delivery for easy lead magnets
  • Allows you to modify the mobile version of your page

Cons

 

  • Primarily, the cost. The functions are exceptional, but they don’t come cheap. Casual users may be priced out by the charges.
  • There’s no A/B testing in the most inexpensive plan. This makes Instapage a lot mores
  • The widget list is a little small. For instance, it would be practical to have a devoted pricing table widget.

 

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Lead Generating Ads

 

Final Thoughts

 

All things considered, Instapage is a great option for those needing to put together fast, professional landing pages.

It provides top quality pages in a simple-to-use format, that makes it perfect for both novices and more skilled page designers.

And though its additional functions will cost more, they certainly work to enhance the experience.

Using A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you understand if you’re on track.

The core of this, however, is that if your goal is much better landing pages, you can’t go wrong with Instapage.

Though it’s not the most desirable choice in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will disappoint you.

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