Here is Generative Leadership Bob Dunham – Instapage Review.
Introducing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a considerable amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to build a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires much better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Take a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 design templates are said to be available for you to select from. However in reality, we discovered there to be just 80.
A few of the existing choices are not complete landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
Nevertheless, while you might not be able to obtain as many templates as specified, those that are available to you are of high quality and cover a broad spectrum of goals that will help you.
One feature that we liked in this element is the filters. When using the filters, it is pretty simple to narrow down the accurate filter that you desire as you develop a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the templates, and the Instapage editor would give you the freedom to personalize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you place your elements wherever you desire on the page. Instead of being set up with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and a lack of restraints can be overpowering. So, to assist to fight this, Instapage shows useful grids and markers as you move items around the page, which provides you a simple way to line up your page elements if you wish to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a trouble-free way to place their page components.
You can quickly tailor the aspects that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage provides an excellent timesaving feature that you might value.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re producing a landing page requiring testimonials, you can quickly insert that Instablock into the page.
You could also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may wish to use on numerous pages.
Furthermore, Instapage also provides a varied choice of Instablock templates for you to use as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can also define the action related to a widget, such as specifying what happens when someone clicks on a button.
While there are some effective alternatives, the widget selection has to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing slightly different variations of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t quite produce 2 completely different variations of a page. Rather, you can just hide components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it provides you immense flexibility when it comes to placing items, while also using practical assistance if you want to align your page aspects exactly.
The absence of widgets or pre-built elements is disappointing, however you can produce most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the options is to utilize the integrated heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had expected, the heatmaps might let you know of any possible problems, such as buttons that your visitors might not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to help you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and after that customize the brand-new version of the page, such as changing the call to action.
The tool will then reveal the different variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most crucial factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or two landing pages, most likely not.
However, if you’re a devoted marketer or business owner who’s always running different promos, or if you’re running a business or marketing team, then I think Instapage is absolutely worth a shot.
Yes, it can be a significant cost. However it is justifiably much better than a lot of the less expensive alternatives … if you really utilize the more advanced features to your benefit.
- True drag and drop builder that does not restrict you in any way
- A large variety of templates, the majority of which are attractive.
- Easy A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Enables you to edit the mobile variation of your page
- Generally, the cost. The functions are exceptional, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be handy to have a dedicated pricing table widget.
All things considered, Instapage is a great option for those needing to assemble fast, professional landing pages.
It delivers top quality pages in a simple-to-use format, that makes it ideal for both novices and more skilled page designers.
And though its extra functions will cost more, they definitely work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and creation, and conversion objective tracking will let you know if you’re on track.
The crux of this, nevertheless, is that if your objective is much better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will dissatisfy you.
Thanks for reading Generative Leadership Bob Dunham – Instapage Review.