Here is Generating Leads With Autoplay Video Ads – Instapage Review.
Releasing a well-optimized landing page could be difficult. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of cash … is that always the case?
Not any longer.
Now, you have all kinds of tools needed to help you to develop a landing page, rich in functions, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires much better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Have a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are stated to be offered for you to pick from. But in reality, we found there to be just 80.
A few of the existing options are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you might not be able to obtain as many templates as mentioned, those that are offered to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this aspect is the filters. When using the filters, it is pretty easy to narrow down the precise filter that you desire as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You could begin with a blank canvas or with one of the templates, and the Instapage editor would offer you the freedom to customize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you place your elements anywhere you desire on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and a lack of restraints can be overpowering. So, to assist to fight this, Instapage reveals helpful grids and markers as you move items around the page, which provides you a simple way to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is shown, offering perfectionists a hassle-free method to position their page components.
You can easily customize the elements that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage offers a fantastic timesaving feature that you might appreciate.
That feature is called Instablocks, and it allows you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can quickly insert that Instablock into the page.
You might also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you might want to use on several pages.
In addition, Instapage also offers a different choice of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of aspects into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can also define the action related to a widget, such as defining what happens when somebody clicks a button.
While there are some reliable alternatives, the widget selection needs to be the weakest element of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Using a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending on whether your visitors are using a desktop device or a mobile phone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t quite create 2 entirely different variations of a page. Rather, you can just conceal elements you do not want your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it gives you enormous liberty when it comes to placing items, while also using valuable assistance if you want to align your page elements exactly.
The lack of widgets or pre-built elements is disappointing, but you can produce most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. Among the choices is to utilize the integrated heatmap tool to see what your visitors have been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had expected, the heatmaps might let you know of any prospective issues, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and after that customize the new variation of the page, such as changing the call to action.
The tool will then reveal the various versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most crucial factor that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or two landing pages, most likely not.
Nevertheless, if you’re a dedicated marketer or business owner who’s constantly running different promos, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a shot.
Yes, it can be a significant cost. But it is justifiably much better than a number of the more affordable alternatives … if you in fact use the more advanced features to your advantage.
- True drag and drop builder that doesn’t limit you in any way
- A large number of design templates, most of which are attractive.
- Basic A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Enables you to edit the mobile variation of your page
- Mainly, the cost. The functions are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is a great option for those needing to create fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, that makes it ideal for both beginners and more experienced page designers.
And though its extra functions will cost more, they definitely work to boost the experience.
The use of A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you understand if you’re on track.
The crux of this, however, is that if your goal is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable choice in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will dissatisfy you.
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