Here is Facebook Lead Generation Tools – Instapage Review.
Launching a well-optimized landing page could be strenuous. You have to go back-and-forth with some designer and, oh yeah, pay a considerable amount of money … is that always the case?
Now, you have all types of tools required to help you to build a landing page, rich in features, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Take a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are said to be offered for you to pick from. But in reality, we found there to be just 80.
Some of the existing alternatives are not full landing pages. For example, the “Thank You” template isn’t a complete landing page choice.
However, while you might not have the ability to get as many templates as mentioned, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One feature that we liked in this aspect is the filters. When making use of the filters, it is pretty easy to narrow down the precise filter that you desire as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the design templates, and the Instapage editor would provide you the freedom to personalize your landing page.
In fact, flexibility has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your elements anywhere you want on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative liberty and a lack of constraints can be overpowering. So, to assist to fight this, Instapage shows helpful grids and markers as you move items around the page, which offers you an easy method to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a hassle-free method to place their page components.
You can quickly personalize the elements that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage offers an excellent timesaving function that you might appreciate.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly insert that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may wish to use on several pages.
Furthermore, Instapage likewise offers a varied selection of Instablock design templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a variety of components into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can also define the action related to a widget, such as defining what occurs when someone clicks a button.
While there are some reliable choices, the widget selection needs to be the weakest element of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Using an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing slightly different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t quite produce two entirely different versions of a page. Rather, you can just conceal components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it provides you enormous freedom when it comes to placing items, while likewise providing handy support if you wish to align your page elements exactly.
The absence of widgets or pre-built elements is frustrating, however you can develop most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. One of the options is to use the built-in heatmap tool to view what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had actually expected, the heatmaps could let you know of any prospective issues, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also take a look at the conversion rates of your pages and other analytics data to assist you predict their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Using the controls, you can produce a copy of a landing page, and then customize the brand-new variation of the page, such as changing the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most essential aspect that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, utilizing only one or two landing pages, most likely not.
However, if you’re a dedicated online marketer or entrepreneur who’s always running different promotions, or if you’re running a business or marketing team, then I believe Instapage is certainly worth a try.
Yes, it can be a substantial expense. However it is justifiably much better than many of the cheaper alternatives … if you in fact use the more advanced features to your advantage.
- True drag and drop builder that doesn’t restrict you in any way
- A large number of templates, most of which are attractive.
- Basic A/B testing
- Built-in analytics and conversion objectives
- Tons of integrations with favored e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Enables you to edit the mobile variation of your page
- Mainly, the cost. The features are admirable, however they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be handy to have a devoted pricing table widget.
All things considered, Instapage is a great option for those requiring to put together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, which makes it ideal for both newbies and more skilled page designers.
And though its extra functions will cost more, they certainly work to improve the experience.
Making use of A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you know if you’re on track.
The essence of this, nevertheless, is that if your goal is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not believe Instapage will dissatisfy you.
Thanks for reading Facebook Lead Generation Tools – Instapage Review.