Here is Best Lead Generation Tools – Instapage Review.
Releasing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Not any longer.
Now, you have all types of tools required to help you to build a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs much better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Good. Take a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are said to be offered for you to choose from. However in reality, we found there to be only 80.
Some of the existing options are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
Nevertheless, while you may not be able to get as many templates as stated, those that are available to you are of high quality and cover a broad spectrum of goals that will assist you.
One function that we liked in this aspect is the filters. When making use of the filters, it is quite easy to narrow down the exact filter that you want as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage editor would offer you the freedom to customize your landing page.
In fact, freedom needs to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your components anywhere you want on the page. Rather than being configured with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative flexibility and a lack of restraints can be overpowering. So, to help to combat this, Instapage reveals handy grids and markers as you move items around the page, which offers you a simple way to line up your page components if you want to do so.
One noteworthy function of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, offering perfectionists a hassle-free method to position their page elements.
You can easily tailor the aspects that comprise your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your customers, Instapage offers a fantastic timesaving function that you may appreciate.
That function is called Instablocks, and it permits you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can rapidly place that Instablock into the page.
You could also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might wish to utilize on a number of pages.
Additionally, Instapage also offers a diverse selection of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of aspects into your landing page designs. To include one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can likewise define the action related to a widget, such as defining what happens when somebody clicks on a button.
While there are some efficient alternatives, the widget selection has to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Using an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and much more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. However, you can switch to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.
So, if the idea of showing somewhat different variations of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
However, you can’t quite produce 2 totally different versions of a page. Rather, you can just hide components you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it provides you tremendous liberty when it pertains to placing items, while also using useful support if you wish to align your page components precisely.
The lack of widgets or pre-built elements is frustrating, but you can create most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. Among the options is to use the built-in heatmap tool to view what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t producing as many leads as you had actually anticipated, the heatmaps might let you know of any prospective issues, such as buttons that your visitors might not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you predict their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and then customize the brand-new variation of the page, such as changing the call to action.
The tool will then show the various versions of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important aspect that’ll probably identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or more landing pages, probably not.
Nevertheless, if you’re a devoted marketer or business owner who’s constantly running various promotions, or if you’re running a business or marketing team, then I believe Instapage is absolutely worth a shot.
Yes, it can be a hefty cost. But it is justifiably much better than many of the less expensive options … if you actually use the more advanced functions to your benefit.
- True drag and drop builder that does not limit you in any way
- A vast variety of design templates, the majority of which are appealing.
- Simple A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile version of your page
- Primarily, the price. The functions are exceptional, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage even mores
- The widget list is a little small. For example, it would be practical to have a dedicated pricing table widget.
All things considered, Instapage is a fantastic choice for those needing to assemble fast, professional landing pages.
It provides top quality pages in a simple-to-use format, which makes it ideal for both newbies and more experienced page designers.
And though its extra functions will cost more, they absolutely work to boost the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The core of this, however, is that if your goal is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable option in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we do not think Instapage will dissatisfy you.
Thanks for reading Best Lead Generation Tools – Instapage Review.